handl new york

brand alchemist, product manager

handl was built to revolutionize how people interact with their devices by fusing artistry, ergonomics, and emotional connection into every product. HANDL transforms phones into personal canvases of expression

built by an artist

I wanted to explore the angle of including art and art references in the branding and direction . Zooming into

The ethos was there but there was no solid branding. I wanted to incorporate the artistry with the look and feel. I directed a campaign that demonstrated the everyday life of artists and how they use their phone for crafting.