ENVIRONMENT

Designing for the Meta Quest meant working within hard hardware limitations. Rather than compromising the vision, I redistributed it — marketing, campaign, and companion platforms would carry what the VR environment couldn't. I anchored the visual language in three natural phenomena: water, trees, and moss. Each defined a sensory world that remained coherent whether a user was inside a headset, on their phone, or watching a campaign film. Real musicians composed the soundtrack. Real-time moon phases were embedded in the environment. Every detail reinforced the core product promise that this experience belonged to the real world as much as the virtual one.

PSYCHOLOGY

Working directly with psychologists, we combined traditional meditation practices with ACT therapy, creating an approach that was ancient in its roots and evidence-based in its application. The wellbeing model was structured around six clinical pillars — positive emotion, engagement, relationships, meaning, accomplishment, and health — and validated through clinical research trials. My responsibility was to ensure the creative direction served that clinical framework at every touchpoint. The environments, the sound design, the pacing of each session were all designed to move people through those states functionally, not just aesthetically.